Innovation and experimentation have been at the heart of Rolls-Royce's philosophy for more than a century. Driven by the uncompromising quest for perfection instilled by its founder, Sir Henry Royce, the company's enduring commitment to exceptional engineering is best exemplified by its long tradition of 'EX' Experimental cars.

While other companies are content with producing show exhibits which are little more than attention-grabbing styling fantasies, Rolls-Royce's EX cars have always been developed to a far higher and more complete level of engineering than a typical 'concept car'.

Right from its very first experimental car, Rolls-Royce Motor Cars has continuously used the EX series as the perfect means of nurturing futuristic design, refining advanced techniques and perfecting the use of new materials. For Rolls-Royce's visionary engineers and stylists, EX is an invaluable vehicle with which to explore the future direction of the company and its cars.

With increasing technological challenges and demanding customer expectations, the value of EX is stronger now than ever. By exploring adventurous themes, advanced concepts and bold technology through living, breathing cars like the recent 100EX and 101EX projects, Rolls-Royce remains at the forefront of automotive design and engineering.